Tuesday, March 13, 2012

SEO


Google Webmaster Tools Revamps Crawl Errors, But Is It For The Better?

google-webmaster-tools-featured Google has just revamped the crawl errors data available in webmaster tools. Crawl errors are issues Googlebot encountered while crawling your site, so useful stuff! I originally started this article by writing that in most cases, these changes are for the better and in only a few (really maddening) cases, useful functionality has been removed. [...]
March 12, 2012 at 10:04 pm ET by | Comments (3) | Read Story

An Unprecedented Video Glimpse Into How Google Crafts Its Search Results

Search Quality Meeting How does Google create its search algorithms, its recipes for making the listings and search results you get? For the first time, the general public gets a glimpse into the decision making process, through a video that Google has posted of one of its search quality meetings. The Video I was fortunate enough to witness [...]
March 12, 2012 at 1:35 pm ET by | Comments (6) | Read Story

Pew Report: 65% View Personalized Search As Bad; 73% See It As Privacy Invasion

personalized search Personalized search? Both Google and Bing will tell you that it provides better results. But two-thirds say they don’t care. They view personalized search as a “bad thing,” a new survey finds. Nearly three-quarters also view gathering data to personalize results to be a privacy invasion. The findings come out of a survey from the Pew Internet & [...]
March 9, 2012 at 10:00 am ET by | Comments (5) | Read Story

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Is Your Global Search Ecosystem Thriving Or Dying?

Multinational Search -
Nearly two years ago, I wrote about creating a Global Search Center of Excellence and since have had the opportunity to keynote a number of company search summits, conference panels and then last week at the International Search Summit at SMX, I spoke for an entire session on how and why you should use your [...]
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Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations

Local Search -
The findings of this year’s Local Consumer Review Survey (2012) show a positive shift in consumer trust and appreciation of online reviews. Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business. About [...]
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10 Optimization Secrets To Drive More Mobile Traffic From Facebook

Mobile Search -
One of the staggering facts in Facebook’s public filing last month was that 50% of their traffic is driven by mobile devices. That’s about 5x more than the average website. Perhaps even more staggering: the growth rate of their mobile traffic actually exceeded their US growth rate last year (17% vs 16%). With US smartphone [...]
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How To Get The IT Team On Your Side

Enterprise SEO -
Ah, the IT team: The land where SEO dreams go to die. The bigger the institution, the harder it is to pry a few tiny SEO tweaks out of the developer group. They’re resource-constrained, buried in the poop that the entire company dumps on them and, by the time you get to their office, not [...]
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Search In Pics: Google Fish, Yahoo 17th Birthday & Googlighting Tie

Search In Pictures -
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
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Work Smart, Not Hard – An Introduction To Google Analytics Dashboards

Search & Analytics -
I love my Google Analytics dashboard and I’m not ashamed to admit it. It saves me time, helps me look like I’m 100% on top of things when a client calls, and helps me add hours back into days that were previously spent hunting and pecking for information. Right now, my client load consists of [...]
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Work Smart, Not Hard – An Introduction To Google Analytics Dashboards

How To Featured Articles I love my Google Analytics dashboard and I’m not ashamed to admit it. It saves me time, helps me look like I’m 100% on top of things when a client calls, and helps me add hours back into days that were previously spent hunting and pecking for information. Right now, my client load consists of [...]
March 9, 2012 at 9:12 am ET by | Comments (7) | Read Story

Untangling Your Mobile Metrics With Better Redirects

How To Featured Articles A lot of mobile sites owners have trouble making sense of their metrics. In some extreme cases, they can’t track referrals from any website besides their own desktop site, which of course is sending visits their way whenever someone approaches from a mobile phone. The trouble is potentially two-fold: not only is it hard to [...]
March 5, 2012 at 12:32 pm ET by | Comment (1) | Read Story

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The Daily SEO Blog

randfish

The Brand of SEO and the Trend of Inbound Marketing

March 12th, 2012 - Posted by randfish to Branding / Brand Awareness
34
0
The web marketing community, and specifically many folks in the search field have recently been engaging in lots of conversations about the industry's nomenclature. I think these discussions are excellent to have and I'm glad we're openly communicating with one another on the topic. If there's to be a shift or a progression in how online marketers focused on non-paid channels ...
 
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51 comments
NiftyMarketing

Understand and Rock the Google Venice Update

March 12th, 2012 - Posted by NiftyMarketing to Vertical SEO: Video, Image, Local
57
0
I am slightly shocked and simply amused that the recent Google Venice Update has largely flown under the radar. The Inside Search Blog published a list of 40 some-odd changes to the algorithm for February, and it seems that Panda 3.3 and the mysterious one liner about link valuation captivated most of the SEO and Inbound world...
 
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61 comments
willcritchlow

Link Building Tools We Use at Distilled

March 11th, 2012 - Posted by willcritchlow to Link Building
75
1
We recently gathered up a list of all the link building tools and resources we turn to daily across the company at Distilled. In the "TAGFEE" spirit of generosity, we thought it might be useful to others and we thought we'd share it here. Over the years we've talked about a wide range of tools and resources in blog posts, at conferences and in client work - but the ones below are the ones that seem to have stuck around (or that we're trialling at the moment) and that came out in the canvassing of the team. In that spirit, I hope you'll find something of use here.
 
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61 comments
Ray Grieselhuber

The Web Developer's Interactive Cheatsheet for SEO and the Open Graph

March 10th, 2012 - Posted by Ray Grieselhuber to On-Page / Site Optimization
53
1
A couple of months ago, I came across Danny Dover's excellent Web Developer's Cheatsheet for SEO. It was great for web developers whether or not they had experience with SEO because there is inevitably something that you end up Googling if you don't use it on a daily basis.
 
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49 comments
randfish

Visualizing the Marketing Funnel - Whiteboard Friday

March 8th, 2012 - Posted by randfish to Whiteboard Friday
66
0
In this week's Whiteboard Friday, we will be talking about the inbound marketing funnel. All too often basic web analytics can mislead marketers which can lead to investing in the wrong channels. Understanding what content drives people to your site and when will allow you to make much more informed decisions on where to invest your money.
 
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49 comments
aleyda

Achieving an SEO-Friendly Domain Migration - The Infographic

March 8th, 2012 - Posted by aleyda to Technical SEO Issues
58
1
Domain migrations are one of those activities that even if in the long-term can represent a benefit for an SEO process -- especially if the new domain is more relevant, has already a high authority or give better geolocalization signals with a ccTLD -- can represent a risk for SEO because of the multiple tasks that should be performed correctly in order to avoid potential non-trivial crawling and indexing problems and consequential lost of rankings and organic traffic.
 
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61 comments
Dr. Pete

An Open Letter to New SEOs

March 7th, 2012 - Posted by Dr. Pete to Entrepreneurship
132
4
You're entering the field of SEO at an amazing time, where there seem to be more jobs than people. So, why aren't you getting hired? I offer you some fatherly advice.
 
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113 comments
Eric Enge

Influencer Marketing - What it is, and Why YOU Need to be Doing it

March 6th, 2012 - Posted by Eric Enge to Link Building
46
0
Content marketing is an increasingly hot topic these days. More and more people are starting to realize the potent role that high quality content plays in creating visibility for your brand on the Internet. Seth Godin was quotes a few years back as saying "content marketing is the only marketing left". One of the biggest...
 
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40 comments
neilpatel

12 Things That Will Kill Your Blog Post Every Time

March 5th, 2012 - Posted by neilpatel to Content & Blogging
88
1
When you look around at successful blogs -- whatever industry or topic -- there are several undeniable basics to success. And it starts with blog posts that kill it…rather than get killed. But what kills a blog post? Here’s a list of 12 things. Ignore them and you will have a tough time being successful.
 
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109 comments
Julianne Staino

How to Leverage Content Communities to Expand Your Brand Reach

March 4th, 2012 - Posted by Julianne Staino to Content & Blogging
33
0
“Content is King!” Ah, the wonderfully overused statement that makes me want to throw my monitor at the wall and then hang my head in shame because it’s actually true. I feel like I can safely assume that we can all agree on the increasing importance of awesome content. Recently, it seems like everyone is championing for companies to evolve the way in which they a...
 
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31 comments
ericpratum

What Susan G Komen Doesn't Understand About Communities and You Should

March 2nd, 2012 - Posted by ericpratum to Social Media
47
1
Recently, Susan G. Komen pulled some funding for Planned Parenthood, and the internet exploded in disgust. Some people responded maliciously by supposedly hacking their site.
 
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30 comments
randfish

Guest Blogging Strategies - Whiteboard Friday

March 1st, 2012 - Posted by randfish to Whiteboard Friday
93
2
Guest blogging can be a great way to help build up your brand, earn recognition, and even get some great links back to your site. When guest blogging it's important to study your audience so that you can produce the best content possible. Exceptional content is often heavily shared and that has huge potential value for your site. In this week's Whiteboard Friday, we'll be covering a ...
 
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88 comments
Eugen Oprea

11 Google Analytics Tricks to Use for Your Website

March 1st, 2012 - Posted by Eugen Oprea to Analytics
68
2
Do you know what is the most common question that I get every day on social media, forums or email? "How to get insights about my Google Analytics data?" People approach me saying that they have a Google Analytics account for years, but they look only at page views or the number of visitors they get.
 
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85 comments
Daniel Butler

Exploring the New Features in Bing Webmaster Tools

February 29th, 2012 - Posted by Daniel Butler to Technical SEO Issues
33
5
Bing recently announced some pretty cool new features within their Webmaster Tools, so in this blog post we are going to delve a little deeper to see exactly what these tools are capable of.
 
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25 comments
KeriMorgret

Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI

February 28th, 2012 - Posted by KeriMorgret to Keyword Research
67
1
One of my guilty pleasures is looking through the search query reports (SQR) of an AdWords campaign for the cringe-worthy search queries that led to someone clicking on a PPC ad. Really Google? You felt that goat transportation cost was related to my keyword of freight costs? Or that a babe cam search should show my ad for digital camera? Sadly, these matches and worse can happen if you lack proper negative keywords.
 
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53 comments
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