SEO and Social Media Marketing Blog
by Mark Aaron Murnahan, a Web Guy
SEO and Social Media Marketing Snake OilAre you tired of SEO and social media marketing "snake oil"? Find out how to recognize the difference in good SEO vs. bad SEO and how to reach your target market.
A Letter to Friends and Readers: Please Don’t Throw Sharks!
Posted November 23rd, 2011 Under: Internet marketing, Podcast, blogging, marketing, social media.
Every blogger and every user of any other social media platform has a goal. There is always something … an outcome that they hope for and work toward. Whether that outcome is making a friend, or making a sale, there is a goal.
Those goals are each different, and they are often not entirely clear to the individual, but one common thread is that we all want people to read what we have to say.
With any luck, they will subscribe, come back, read more, add their replies, and click “Like”, “Tweet”, and all those other buttons to share it with their friends.
Luck isn’t enough! They will need reasons, and everybody has their own … reasons. It is your task to find those reasons, and I have some ideas that I truly believe can help you.
Content Curator Wanted: Salary Commensurate With Zero
Posted November 7th, 2011 Under: Business in General, Internet marketing, Podcast, marketing, social media, social networking.
I’ll give you the bottom line, right up front. In business, if you are doing something that you would never pay somebody else to do, stop it!
I think this should be obvious, but then, obvious is not so obvious, and common sense is not so common. That is the main emphasis of this article, so if you decide to stop here without further consideration, you’ve got the bulk of the benefit.
This is not just about content curation, or any one specific tactic that somebody told you may be a good practice for your marketing goals … this is about all of them. If there is something you are doing in your business pursuits, but you would never in a million years see the value in hiring somebody to do it for you, stop doing it, and get back to doing things that actually build your business.
Ideas to Increase Reader Attention Span and Reduce Your “Yawn Rate”
Posted November 1st, 2011 Under: Internet marketing, Podcast, blogging, marketing, social media.
A thought came to mind today about the frequently very low attention span of Internet users. When they come to your website, you would probably like to fix that. I will share some thoughts and handy tips to help you do just that. First, let’s consider why it is this way, by looking at how we use the Internet, ourselves.
We often must scan through a lot of dis-interesting information in order to find what we seek, so we each do a lot of scanning when we use the Internet. Just considering all the advertisements we dodge on a daily basis, it is amazing that we ever find our way. Then, adding in the huge volume of obviously false, overtly misleading, and downright dishonest drivel, it really has our information filters working overtime.
Great Marketing is Not About You … Hogwash!
Posted October 25th, 2011 Under: Internet marketing, Podcast, blogging, marketing, social media.
I must have heard nearly every conceivable absurd notion a person can come up with when it comes to marketing. There are a lot, and I have heard some really bad notions about marketing practices. One silly thing I hear a lot is when people say “It’s not about you.” A few people may really know what others mean when they say this, but I think the majority of people are just giving you hogwash.
It seems to me that this message has been mutated in so many ways that it has actually become a scare tactic against marketing, rather than good advice.
If you hear people say “It’s not about you”, you should never accept that as a reason to hide who you are, what you stand for, and what you are seeking, only to sneak it in once in a while. Tragically, I believe that is the way many people have taken this message, and it is often completely contrary to effective marketing.
Social Media Popularity Addiction and Why I Quit
Posted October 20th, 2011 Under: Internet marketing, Podcast, marketing, social media, social networking.
I believe the popularity addiction that many people suffer from in social media is downright pathetic. I’m going to tell you, in plain business terms, why I quit putting that drug in my bloodstream and stopped caring about appearances of popularity, having a squillion followers, or stressing about having the highest Klout score. In short, it is because those things aren’t what pays the bills, and they can even be quite destructive pursuits.
If you will look at it rationally, for just a moment, I’ll show you why the fashionable illusion of popularity fails the test of real business value. If you are ready to breathe a sigh of relief, you may want to pay attention and join me on the road to recovery.
You can find a lot of useful information about SEO and social media marketing in my extensive blog archive. If you do not find exactly what you are looking for, let me know and maybe I will write about it.
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Recent Marketing Articles
- A Letter to Friends and Readers: Please Don’t Throw Sharks!
- Content Curator Wanted: Salary Commensurate With Zero
- Ideas to Increase Reader Attention Span and Reduce Your “Yawn Rate”
- Great Marketing is Not About You … Hogwash!
- Social Media Popularity Addiction and Why I Quit
- Remember Who Your Friends Are … And What They Do, Too!
- Hard Lessons I Learned About Marketing and Success
- See the Archive for More!
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